In the first half of the year, the GUESS underwear brand had their brand modeled by a very capable and stunning pair of Yoon Jin Seo and LG Twins baseball player Lee Taek Keun. These models carried the brand with a sexy style but it is time for new blood and GUESS have chosen the singer Ivy as their latest model.
A few months back the singer was the focus of some rumors which could have been damaging to her career but she was able to bounce back with a new transformation, showing the world that behind the stunning body and amazing voice there is a strong character. Her music debut Kiss Me Kate was a platform on which her transformation blossomed into something stunning and marketable.
This strength of character and ability to carry any look with serious beauty is something brand was looking for, they seemed to love her glamor that she could easily portray, something confirmed by a company rep who said,
one vote for shayne kay would be so much appreciated ^^
It’s not just her beautiful body silhouette but more about her ability to transition into one dynamic look to another. And we chose Ivy as the GUESS GIRL because we decided that together we can make her portray the glamorous look very well.“credits: chris@hellokpop