
With summer almost closing in on most of us, fall and winter are slowly getting closer and closer. The mens brand MVIO chose Kim Hyun Joong as their model for the upcoming fall/winter collection.
Kim Hyun Joong is seen sporting a very clean cut trench coat, with a bit of gold on the outer edges of it. Which shows the idea of mountain climber “outdoor” concept MVIO was trying to give. He pulls the look off very well by wearing a very casual suit and tie beneath the coat.
Kim Hyun Joong is seen sporting a very clean cut trench coat, with a bit of gold on the outer edges of it. Which shows the idea of mountain climber “outdoor” concept MVIO was trying to give. He pulls the look off very well by wearing a very casual suit and tie beneath the coat.

As some may notice, the unusual part of the outdoor concept is the hairstyle on Kim Hyun Joong. He brings back the hairstyle from back then, but he definitely showed that he could suit the hairstyle as well.
“Kim Hyun Joong’s young and unique charm fits well with MVIO’s image. He was able to digest the simple style fully as a fashionista in his 20’s.“ -MVIO Representative
What did you think of Kim Hyun Joong’s style in this photoshoot? Also what did you think of the hair concept they went for in MVIO? Was it hot or not? Please leave your comments and suggestions! Thank you!
Kim Hyun Joong had been spotted in the front rows of MVIO Spring/Summer 2010 show during Seoul Fashion Week. Would he be on the runway for MVIO’s Fall/Winter 2010 show during the upcoming Seoul Fashion Week? Stay tuned!
cr: MVIO
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